Colors, during the history of humanity, have always had connotations and meanings that artisans from different cultures have used to convey sensations and emotions. Most of the colors are associated in positive aspects and have a psychological dimension, linked to the personality and psyche of each individual.
At the beginning, the Berber culture developed the decorative arts using mainly six colors: black, white, green, blue, red and yellow, which are the basic colors. However, nowadays rugs craftsmen have a wider color palette, in order to satisfy the most demanding tastes.
The symbolism of colors in the Amazigh or Berber culture has Islamic influences. White is associated with wisdom, purity, creativity, and honor. White represents the inner light and the divine. Thus, the Berbers wear white in their ceremonies to celebrate the most loved. Instead, black is often related to the dark, the satanic. In fact, in North Africa, some families do not want to use it, both in their dresses and in the decoration of their homes. However, this is not always the case, in the decoration of the rugs, black is often used to highlight symbols or to make sober designs, in which they want to avoid colorful tones.
The color green is associated with fertility, prosperity and nature. Blue represents infinity, like the blue sky, or tranquility and inner peace. Red is a reference for the exorcitation of evil spirits or also widely used for floral designs. Finally, yellow, just as it occurs in observing nature, symbolizes the withering of the leaves and the near end of the elements.
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